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Mahindra: A Brief OverviewMahindra &amp; Mahin

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Swaraj is a tractor and farm equipment making company which is owned by Mahindra &amp; Mahindra Ltd. Formerly known as Punjab Tractors Limited, the company was taken over by Mahindra Group in 2007 and subsequently, in 2009, the name was changed to the swaraj division.

Swaraj Tractors was established in 1974 with a mission to be self-reliant and develop India&rsquo;s first Indigenous tractor. Today Swaraj is a rapidly growing company, has a wide portfolio of tractors and farm machinery, and stands firmly amongst the top tractor brands in India. We manufacture a range of tractors from 11.18 kW to 48.47 kW (15Hp-65Hp) for various farming needs including 4WD tractors for wetland &amp; specialized tractors for horticulture.

Swaraj becomes the second tractor company in the world to win the prestigious DEMING prize - the organization that has implemented TQM suitable for its management philosophy, scope/type/scale of business, and management environment.

Swaraj

Mahindra Tractors is number one in sales in India - the largest tractor market in the world - and it has been the market leader since 1983. Its sales are predominantly in the states of Gujarat, Haryana, Punjab, Maharashtra, and the Southern States. Its sales in Gujarat are under the label Mahindra Gujarat and its sales in Punjab are under the label Swaraj. In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat and Mahindra purchased a 64.6% stake in Swaraj in 2004. Mahindra Tractors started manufacturing 15HP tractors under the brand name Yuvraj in Rajkot in 2011. The plant in Rajkot is set up jointly by Deepak Diesel Pvt Ltd and Mahindra &amp; Mahindra. The plant has a maximum capacity of 30000 tractors per annum. Mahindra tractors are known for their Exceptional built and performance on rugged and unforgiving terrains today. No wonder Mahindra Tractors are termed as &lsquo;Tough Hardum&rsquo; &ndash; ready to take on any challenge. Mahindra continues to take a series of initiatives to further build on its strong partnerships with the farmer, with the toughest, most dependable tractors on Earth!

Deere &amp; Company, founded in 1837, is a Fortune500 Company. It is the world&#39;s leading manufacturer of agricultural, construction, and forestry equipment with revenues of US$ 26.64 billion. The net income of the company was US$ 1.52 billion in the year 2016. John Deere spent US$ 1.39 billion on R&amp;D in 2016.

India operations started in the year 1998, with the manufacturing of tractors for sales in India and exports. John Deere markets agricultural equipment and services through a network of 19 area offices, 6 regional offices, and close to 900 dealers&#39; touchpoints. It has 4 training centers spread across India and it exports to more than 110 countries worldwide. Headquartered at Pune, today, John Deere has eight facilities for manufacturing and services in India.

Besides the above, John Deere is associated with the small and marginal farmers through &ldquo;frugal innovation at farms&rdquo; and &ldquo;community betterment initiatives&rdquo; through various CSR and volunteerism initiatives in India. John Deere strongly believes in empowering women/village youth engaged in farming and off-farming activities.

John Deere

Sonalika, a leading tractor company with a presence in more than 130+ countries, caters to the global demands of Agri mechanization through its World No.1 Integrated Tractor Manufacturing Plant in Hoshiarpur, Punjab. These heavy-duty products have enabled the brand to stand firm as a No.1 exports brand from India while winning the hearts of over 11 lakh farmers globally.

It is the 3rd largest manufacturer of tractors in India, with the capacity to produce 3 lakh tractors a year, as of June 2017. It manufactures tractors ranging from 20 HP to 120 HP. The company is owned and operated by International Tractors Limited, the flagship firm of Sonalika Group. It was founded in 1995.

A belief to go beyond Agri mechanization, which has the power to impact lives and bring farm prosperity. India&rsquo;s one of the leading tractor brands &amp; No.1 exports brand from the country, Sonalika is on a transformative journey to emerge as a mega Agri brand with a vision of leading Agri evolution. The brand continues to innovate across the Agri value chain by catering to the farmer&rsquo;s need with its budget tractor range as well as premium tractor range

Sonalika

Powertrac tractors are built in India by the Escorts Group (Escorts Agri) for sale in India. They are considered the economic models and are one of three brands built by Escorts Agri. The other brands are Escort and Farmtrac.

Powertrac

In addition to tractors, the company also supplies engines, transmissions, PTOs, and four-wheel drive front axles for agriculture and construction equipment to other CNH Industrial plants around the world.

Today Massey Ferguson is one of the most widely used brands of tractors around the world. With licensing deals, it is one of the largest brands, along with John Deere. Tractors that came after the 300 series included the Massey Ferguson 4200 series, the MF 4300 series, and presently the Massey Ferguson 5400 series. MF produced many tractors in between that were aimed at a more niche market including &quot;Datatronic&quot; and &quot;Dynashift/Powershift&quot; machines. These included the 3600 (early 90s), 3000 (early to mid 90s), 3100 (mid 90s), 6100 (late 90s), 6200 (late 90s/early 2000s), 8200 (late 90s/early 2000s), 6400(present), 7400(present) and 8400(present).

Massey Ferguson

The EICHER brand of tractors is one of the oldest names in the industry, and with the all-new and refreshing EICHER &lsquo;E&rsquo; symbol, is a household name in India, and a respected mark of trust in various parts of the world. A reputed brand in the agricultural vista, EICHER tractors are renowned for their high value for money proposition, providing cost-effective and proficient products packed with some of the finest global technology. Synonymous with ruggedness and reliability, EICHER tractors are efficient, economical, and offer an Ummeed Se Zyada, (translated means &ldquo;it exceeds expectations&rdquo;) experience.

Blended with precision technology and the promise of TAFE, there is an EICHER tractor for everything and a tractor for all.

In 1949, Eicher GoodEarth was set up in India with a technical collaboration with Gebr. Eicher of Germany imported and sold about 1500 tractors in India. On 24 April 1959 Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965 to 1974 became the first fully manufactured (100% indigenization) tractor in India. In December 1987 Eicher Tractors went public and in June 2005 Eicher Motors Limited sold Eicher Tractors &amp; Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited.

Eicher also produced tractors under the Euro Power and Eicher Valtra brands under license from Valtra, an AGCO brand.

Kubota

Farmtrac tractors are built in India by the Escorts Group (Escorts Agri) for sale in India and Poland. It is one of three brands built by Escorts Agri. The other brands are Escort and Powertrac. The Farmtrac brand was launched by Escorts in 1996 in response to the loss of the Ford/New Holland license in India.

Farmtrac

New Holland Agriculture began its operations in India in 1998 with the launch of its first 70 HP tractor in the Indian market. Since then, it has tasted unequaled success with more than 300,000 tractors sold in numerous applications across India and abroad.&nbsp;New Holland Agriculture currently offers a technologically superior range of 35 HP to 90 HP tractors in India. It is the first company in India to offer the most appropriate &amp; advanced range of mechanization solutions to Indian farmers for enhancing crop productivity and profitability.

Not only India, tractors manufactured at their Greater Noida plant have made their mark across the world. Tractors manufactured here are exported to more than 70 countries in South East Asia, Africa, Middle East, Australia, and North America.

In addition to tractors, the company also supplies engines, transmissions, PTOs, and four-wheel drive front axles for agriculture and construction equipment to other CNH Industrial plants around the world.

New Holland

Solis, a part of International Tractors Ltd. Group, is the leading exporter of a 20-110 HP range of tractors from India and is present across 130+ countries; creating a new benchmark in the tractor industry through its power and advanced technologies. Having a very strong presence in most of the significant markets worldwide, currently Solis is the market leader in 4 different countries of Asia and Africa. Offering customized tractors as per local preferences in Brazil and Argentina, we are presently the only Indian Tractor Company to have a presence across 20 countries in Latin &amp; South America. While augmenting a noticeable presence in 33 EU &amp; non-EU countries, Solis has also successfully launched its tractors in the USA market. The brand has assembly plants in 4countries; Brazil, Turkey, Cameroon &amp; Algeria.

Understanding and valuing the customer base in the domestic market, Solis has launched this range of best tractors in India packed with best-in-class Japanese Technology. Solis tractors are designed to enhance our promise of providing technology-driven products with reliability &amp; application suitability. With the introduction of technology-assisted farming by Solis in India, it is the herald of a new era of precision farming in the agriculture industry.

Solis

The Preet Group is an Indian multinational company headquartered in Nabha, Punjab, India, and is active mainly in Agricultural machinery. The Preet Group is headed by Hari Singh. Preet Group has won National Award for consecutive 4 years. PREET Tractors (P) Limited. was incepted and manufacturing of Agricultural Tractor ranging from 35 HP to 45 HP was started in 2002.

Currently, Preet tractors offer highly efficient, low - maintenance cost tractors in a wide range of 35 HP to 90 HP, similarly, the Combine harvesters are offered in 75 HP and 110 HP for multi-crop, paddy, etc.

The latest innovation from Preet Tractors is AGRITRAC Series Tractors with 2 Wheel Drive and 4 Wheel Drive options and AC cabin. The Completely changed New Design, Color, and improved Features of PREET Tractors to serve the farmers community worldwide.

Preet

Force Motors Limited, is an Indian multinational automotive manufacturer, the flagship company of the Dr. Abhay Firodia Group. From 1958 until 2005 the company was known as Bajaj Tempo Motors because it originated as a joint venture between Bachraj Trading Ltd. and Germany&#39;s Tempo. The company is known for brands like Tempo, Matador, Minidor, and Traveller. Over the last five decades, it has partnered with global manufacturers including Daimler, ZF, Bosch, and MAN. Force Motors is India&rsquo;s largest van maker. The company is completely vertically integrated, making its own components for the entire product range. Force Motors ranks 327th (2016) amongst India&#39;s Fortune India 500 companies list.

VST Tillers was set up in 1965 in Bangalore, India. In collaboration with Mitsubishi Agricultural Machinery of Japan, they manufacture 18HP tractors under various brands, including Mitsubishi-Shakti, Shakti, Eurotrac-VST, and Euro-Trac. They have been exported to Asia, the Middle East, Europe, and the USA.

A pioneer in compact four-wheel drive tractors initially introduced as &quot;VST Mitsubishi&quot;, has now expanded its presence under the brand &quot;VST SHAKTI&quot; with a range of compact and agricultural Tractors.

Deutz-Fahr is a brand of tractors and other farm equipment. It was established in 1968 after the acquisition of the majority of share capital in FAHR, a leading company already producing agricultural equipment in the previous century, by the Klockner-Humboldt-Deutz AG (KHD) group.

In 1995 Deutz-Fahr joined the Italian Group SAME/Lamborghini/H&uuml;rlimann to become the SAME Deutz-Fahr Group, now the SDF Group. In 1996, SAME DEUTZ-FAHR set up production in a joint venture with Greaves Ltd in Ranipet, Tamil Nadu. It was known as SAME GREAVES TRACTOR Ltd and manufactured tractors under the name SAME-Greaves for sale in India. In 2002, SAME DEUTZ-FAHR acquired nearly all the remaining shares in this joint venture. The new enterprise is known as SAME DEUTZ-FAHR India Private Ltd. The factory currently produces tractors in 35 to 120HP capacities and Engines from 35-160 HP for domestic markets and International Markets.

SAME DEUTZ-FAHR (SDF) India Private Limited a subsidiary of SDF Group Italy since 2002. The Group manufactures and sells tractors across the globe through its major brands SAME, Deutz-Fahr, Lamborghini, Hurlimann, and Gregoire. SDF India sells its tractors in India through its brand Deutz-Fahr and the product range includes tractors from 35-80HP. SDF India has an established network of 220+ dealerships with service centers across India. In 2019, SDF India has won two major awards at Indian Tractor of the Year (ITOTY) 2019 for the following categories Deutz-Fahr Agrolux 55 4wd -Best 4WD Tractor of the Year and Deutz-Fahr Agrolux Profiline 80 - Best Tractor above 60HP. Also, the Deutz-Fahr Agromaxx 4060E won the Latest Innovation of the Year at Farm Power Awards 2019. In 2020, Deutz-Fahr Agromaxx 4050E won Best Tractor under 41-50HP at Farm Power Awards 2020.

Same Deutz Fahr

Indo Farm

Digitrac, India&rsquo;s first online tractor platform, is the one-stop solution to Indian farmer&rsquo;s needs. The platform is curated in such a manner, that it covers all needs of a farmer, right from tractors being sold online exclusively through the Digitrac App to providing customized solutions and Agricare. Through this, they aim to build a more empowered and prosperous India. Digitrac Tractors are only available online.

Digitrac

Escort

Gromax is an agri-equipment entity with a goal focused on bettering the lives of farmers across India, with affordable mechanization solutions. The company believes that the life of a farmer in India can truly change only when he can gain MAXimum GROwth from his inputs. The company&rsquo;s affordable mechanization solutions, TRAKSTAR Tractors, and TRAKMATE Farm Implements aim to achieve this task. Trakstar Tractors are manufactured by Gromax Agri Equipment Ltd. (erstwhile Mahindra Gujarat Tractor Ltd). Our manufacturing facility is located over 55 acres of land in the heart of Vadodara city &ndash; &lsquo;The Sanskari Nagari&rsquo; of Gujarat. Our high-tech tractor manufacturing unit is equipped with an in-house facility for manufacturing and testing.

Trakstar

ACE Tractors are widely used for agriculture activities, and also for construction and industrial haulage. ACE offers tractors from 35 HP to 90 HP. Models with 4 WD options are also available.

Action Construction Equipment Limited (ACE) began manufacturing Tractors in 2009 by launching two models in 35 / 45 HP categories. At present, it is manufacturing 3 models by introducing 55 HP models in 2011. And also manufactured cranes, harvester, etc. In Oct.2013 ACE Tractors reached a milestone of selling 2000 tractors in India and Nepal. ACE has its manufacturing plants in Faridabad (Haryana), Kashipur/Bajpur (Uttrakhand).

Captain Tractors had been established in 1994 in Rajkot by joint efforts of two brothers Mr. G.T. Patel and Mr. M.T. Patel based from village Sanali dist. Amreli (Gujarat). Being grown up in a farmer&rsquo;s family, they were much aware of economic challenges as well as other challenges in the life of small and marginal farmers.

They had invested themselves in innovations for the machine which can give total farming solutions at affordable prices. Finally, after hard workmanship, they became successful and First Indigenous Mini Tractor had been introduced in the Indian market which was economic, fuel-efficient, and multipurpose. Today Captain Tractors manufacture mini tractors from 15-30 HP,

Captain

Standard Combine began building tractors in Barnala, Punjab, India. In Standard Tractors, tractors are being manufactured in the range of 35, 45, 50, 60, and 75 HP with respective model names: Standard 335, Standard 345, Standard 450, Standard 460, and Standard 475. Engines for all these tractor models, except the last one, are manufactured within the plant as &lsquo;Standard Engines&rsquo;, in specific names &ndash; SE 335, SE 345, SE 450, and SE 460, respectively.

All the above-mentioned models of Standard Engines have shown compliance to the TREM-III emission norms, as have been verified by the ARAI. However, two new variants of the tractor of 35 hp (Standard 335-I) and 45 hp (Standard 345-I), equipped with famous Perkins engines (assembled within the Standard Tractors plant), and two completely new models of the tractor of 30 hp (Standard 330) and 40 hp (Standard 340) are on the verge to be launched.

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